Innovative E-Training Experience for Procter & Gamble
Background
When Procter & Gamble approached us at Nersio, they presented a clear challenge: to reimagine their Retailer Money Flow (RMF) training program as a fun, engaging, and highly interactive digital experience. They wanted a program that would equip their sales professionals with essential financial insights while avoiding the pitfalls of traditional, passive learning formats.
We knew that Nersio Collaborative Courses would be a perfect fit to meet P&G’s needs. Our Collaborative Courses are designed to foster real-time engagement, interactive learning, and practical application, making them ideal for delivering a dynamic, skill-building experience that keeps participants actively involved.
Key Learning Objectives and Program Innovations
The RMF training program was crafted to achieve several key learning outcomes:
- Enhancing knowledge of retailer financials and decision-making.
- Covering revenue models for traditional and digital retailers.
- Exploring how retailer financial structures have evolved over time.
- Providing insights into emerging retail models, keeping the team ahead in a digital-first world.
To make these concepts practical and memorable, we integrated five in-depth case studies, allowing participants to apply what they’re learning to real-world scenarios. This approach ensures that sales teams can translate financial insights into actions that drive superior retail execution and strengthen customer relationships.
Our Approach to Creating an Engaging Learning Experience
Nersio’s Collaborative Courses framework provided a powerful foundation for building this interactive learning experience. Key features of our solution include:
- Centralized Platform: A user-friendly hub where all training materials—Job Aids, Workbooks, Case Studies—are organized for seamless access.
- Interactive Features: Engaging modules, quizzes, and simulations bring the training material to life, encouraging active participation and deeper learning.
- Real-Time Collaboration: Built-in peer-to-peer learning tools allow participants to interact, discuss, and share insights, creating a shared, collaborative experience.
- Facilitation Tools: Integrated facilitation capabilities support trainers in delivering engaging sessions, making the program easy to deliver at scale.
- Content Update Flexibility: With the adaptable app-based format, content updates can be implemented as industry trends evolve, ensuring the program remains relevant.
Development and Activation Process
The RMF training solution was developed over an 8-month period, following a structured, agile approach:
- Continuous Communication: Weekly sessions with P&G ensured alignment with project goals and priorities.
- Iterative Development: We released two major versions, refining over 100 pages of interactive content to maximize engagement.
- Pilot Testing: A pilot test allowed us to gather feedback and make improvements, optimizing the program’s effectiveness.
- In-Person Training Option: To cater to diverse learning preferences, we included an in-person option, complementing the digital experience with a traditional training approach.
Successful Activation and Feedback
To ensure a smooth and impactful program launch, we implemented the following steps:
- Global Rollout: We supported the certification of 136 trainers through 16 Train-the-Trainer (TTT) sessions, ensuring knowledge was effectively transferred across teams.
- Centralized Resource Hub: The RMF training page provides easy access to all assets, making it simple for trainers and learners to stay organized.
- Comprehensive Toolkit: Trainers received a full set of resources, including job aids, facilitator guides, and instructional tips to maximize training impact.
Feedback highlighted the effectiveness of our Collaborative Courses approach, with trainers noting that the interactive features and facilitation tools significantly enhanced the training experience. With certified trainers, engaging content, and an immersive learning journey, the RMF program has become a crucial resource, equipping P&G’s sales teams with the skills to thrive.
Setting a New Standard in eLearning
At Nersio, we are committed to creating adaptive, high-impact learning solutions that solve real-world challenges. Through our Collaborative Courses, we delivered an engaging, hands-on training experience that empowers P&G’s sales teams to drive results and create meaningful value in the ever-evolving retail landscape. This project sets a new standard for digital learning, exemplifying Nersio’s commitment to innovation and impactful eLearning.